Nay Min Thu

changing the stars.. making the destiny.. writing the history.. leaving a legacy.. one step at a time..

Sunday, October 01, 2006

Marketing 101

this post is dedicated to one of my favourite lecturers in NBS..

(marching into the lecture theatre 19 on a sunny cheerful morning, i tried to get the attention from the seemingly oblivious chattering students..)

hi everyone.. (a deafening silence.. and the curious looks from the students..)

i'm replacing Prof Hooi today.. he is in dubai, attending an international conference on "how to get voted for the best dressed lecturer".. (Prof Hooi is the undisputed best dressed lecturer in NBS.. and without fail, he would wear his signature bow tie every day..)

(imitating Prof Hooi's joyful voice) so, to start off today's lesson.. we are going to learn Marketing 101.. and we are going to learn it in layman's terms..

so, what is marketing?

You see a gorgeous girl at a party.
You go up to her and say,
"I am very rich. Marry me!"
That's called Direct Marketing.

You're at a party with a bunch of friends and see a gorgeous girl. One of
your friends goes up to her and pointing at you says,
"He's very rich. Marry him."
That's called Advertising.

You see a gorgeous girl at a party.
You go up to her and get her telephone number.
The next day you call and say,
"Hi, I'm very rich. Marry me."
That's called Telemarketing.

You're at a party and see a gorgeous girl.
You get up and straighten your tie; you walk up to her and pour her a
drink.
You open the door for her, pick up her bag after she drops it, offer her a
ride, and then say,
"By the way, I'm very rich "Will you marry me?"
That's called Public Relations.

You're at a party and see a gorgeous girl.
She walks up to you and says,
"You are very rich...?"
That's called Brand Recognition.

You see a gorgeous girl at a party. You go up to her and say,
"I'm rich. Marry me"
She gives you a nice hard slap on your face.
That's called Customer Feedback!

and at that exact moment, Prof Hooi just happened to step into the lecture theatre - sweating and panting, obviously being caught up in the traffic jam and being late for the lecture.. and my catch-me-if-you-can stint came to an absurd end.. =)

The End.

(missing the laughs that we got from each lecture.. thank u, Prof Hooi, for making marketing such an enjoyable subject to learn..)

=)

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